I went to a Best Buy (actual store, not online) this weekend and they had the "Spore Creature Creator" box in the game aisle for around $10 US. So EA is trying to make money off something that can be downloaded for free? Why the heck would anyone pay money for something that just allows you to create a new species? Reading the description from Best Buy online, all you can really do is create the creature, but there is no game to it. Seriously... WTF? Next will be cheap, plastic, (lead painted) action fictures for purchase (before the game actually releases).