"However, it's questionable whether you seriously need that much graphics performance." ...you are f@#k%!g kidding me!!!??? A magazine that caters to those who concern themselves with bleeding edge tech, even if they can't all afford it, and you question the need for moar??? And if it's true of this card now then it was already true of the gtx580, right? "With the PC games industry tied down by games that need to be developed for ageing consoles, you won't benefit from this sort of graphics power unless you use very high resolutions. A quick glance at the performance in games such as Skyrim or Dirt 3 at 1,920 x 1,080 is enough to tell you that, for most titles, a cheaper card delivers equally playable results. Regardless, you'd arguably be foolish (or perhaps an AMD fanboy) to jump the 28nm gun so quickly." Translation: don't upgrade now, new tech is just around the corner....as it always is "Nvidia will respond with its own 28nm Kepler parts around March/April (to coincide with Ivy Bridge, we believe) and we expect new GPUs from AMD between January and March too." Rumour, conjecture and with no basis in fact. We don't know when nVidia will release their next gen. The gtx480 was promised November '09 ...arrived May? '10. We... you... have even less idea as to what performance improvements they'll bring or at what cost. Belief in a future nVidia release is an act of faith. The HD7970 is a present day(well, Jan 9th) fact.