The one company that's combating piracy right is Valve, and they do it by putting HUGE incentive into actually paying for the game. For example, the recent black friday sale had that THQ pack with more than a dozen games and expansions (more than half of which are very good, and worth buying on their own) for $50. Think about all the time and energy wasted on tracking down the pirated versions (which I have done in the past). Its not that the pirated versions are unavailable, or that the game company some how made the games more difficult to pirate, but rather, its that the distributor now makes it easy to buy and update the game all from one place, and they're compete on a level which they can actually win at (time) vs something they will always lose at (price). DLCs are only a stopgap measure until companies can figure out how to more efficiently distribute their content. To me, DLCs just breed illwill as it seems like company is now just trying to nickel and dime the consumer instead of actually producing content worth selling.