Slightly behind the times, has been discussed already in a couple of threads. Importantly though the EULA has been updated: http://bf3blog.com/2011/08/ea-updates-origin-eula-after-criticism/ Still will get information but won't sell/give to any third parties and none of the info could identify you (they say).
Its not a problem to me at all! In fact I don;t think anyone has posted that link in other threads so it does have a use