It's always been a trade-in where you pay the difference and any time I've ever read about 'step-up' it was pretty clear that was the case, not some fine print clause and no lies whatsoever. Sorry to say; It's not misleading, you just didn't read it properly. It wouldn't make sense otherwise from a business standpoint. Why on earth would they give people completely free upgrades to the newest generation of cards? The 90-day limitation is the only part of step-up that I don't like. I don't buy new cards when there's a chance that the next generation is going to come along within just 3 months; And I don't really see why anyone else would to be honest. Kepler's been on the horizon for a while..