News Intel, AMD partner on high-end laptop chips

Discussion in 'Article Discussion' started by bit-tech, 7 Nov 2017.

  1. bit-tech

    bit-tech Supreme Overlord Staff Administrator

    Joined:
    12 Mar 2001
    Posts:
    479
    Likes Received:
    11
    Read more
     
  2. Wakka

    Wakka Yo, eat this, ya?

    Joined:
    23 Feb 2017
    Posts:
    784
    Likes Received:
    53
    Hell hath frozen over.


    Or not. As we all know, in this industry, there is never smoke without fire... And these smoke signals have been billowing for a while.
     
  3. jrs77

    jrs77 theorycrafting

    Joined:
    17 Feb 2006
    Posts:
    5,192
    Likes Received:
    118
    I would love to see them work on an desktop APU together. intel CPU + AMD Radeon on a 95W desktop chip would be awesome.
     
  4. Ramble

    Ramble Ginger Nut

    Joined:
    5 Dec 2005
    Posts:
    5,527
    Likes Received:
    26
    With a bit of luck this will lead to AMD gaining a more favourable advantage against nvidia, hopefully intel doesn't **** AMD over.
     
  5. Vault-Tec

    Vault-Tec Green Plastic Watering Can

    Joined:
    30 Aug 2015
    Posts:
    6,262
    Likes Received:
    165
    I wonder if they used any of AMD's special glue :clap:
     
  6. Spraduke

    Spraduke Lurker

    Joined:
    23 Sep 2009
    Posts:
    155
    Likes Received:
    6
    Call me cynical but what if this is just a way for Intel to get close engineering knowledge of Radeon gfx allowing them to reverse engineer their own graphics core for future APU use?
     
    MLyons likes this.
  7. Corky42

    Corky42 What did walle eat for breakfast?

    Joined:
    30 Oct 2012
    Posts:
    7,546
    Likes Received:
    88
    If they are planning to reverse engineer things they'd still be one step behind AMD as it looks like it's going to be using the Polaris architecture and despite disappointing performance gains with Vega it did actually introduce some big changes to GCN.
     
  8. Vault-Tec

    Vault-Tec Green Plastic Watering Can

    Joined:
    30 Aug 2015
    Posts:
    6,262
    Likes Received:
    165
    You can't just steal an architecture. Not unless they have spent years preparing the legal stuff with crap hidden in it so deep that AMD are blind.

    It's no secret that Intel gave up on trying ages ago. They've made themselves pretty big enemies of Nvidia too (refusing to license them sockets for their own chipsets for starters) and from what I've read they are not exactly buddies with Jen.

    The problem for AMD is that they have always been, and always will be AMD. The mindshare on Intel and Nvidia are so strong that no matter how well AMD do they are always miles behind. Example - The Radeon 5000 series. Kicked the crap out of the 200 series Nvidias, was much better behaved than Fermi too, yet what card sold in the highest numbers during Nvidia's holiday away from actually sending out any stock to any one? the GTX 260. AMD will never, ever get away from that or find a way around it. How do you think Intel survived through the P4, Netburst (boak) and RDRAM? by just being Intel. They were getting their asses handed to them in performance terms yet they still managed to sell sell sell.

    AMD now make money on every console sold. Very clever. They now make money on every high end Intel mobile product sold. No one will care that there's an AMD GPU in this s**t because at the end of the day Intel. Same goes for all of the Apple products it goes in.

    Fair play AMD. If you can't beat 'em use 'em :D
     
  9. Chicken76

    Chicken76 Member

    Joined:
    10 Nov 2009
    Posts:
    825
    Likes Received:
    19
    Didn't Lisa Su say only a few months ago they weren't in the business of enabling their competitors?
     
  10. TheMadDutchDude

    TheMadDutchDude Flying Dutchman

    Joined:
    23 Aug 2013
    Posts:
    3,270
    Likes Received:
    119
    Money talks... dude. ;)

    I would love to grab a new Ultrabook with one of these inside. Maybe one day...
     
  11. Vault-Tec

    Vault-Tec Green Plastic Watering Can

    Joined:
    30 Aug 2015
    Posts:
    6,262
    Likes Received:
    165
    You'd be amazed at how good a multi million dollar slice of humble pie can taste :D Any way, Radeon tech group was distanced from AMD recently any way.
     
  12. RedFlames

    RedFlames ...is not a Belgian football team

    Joined:
    23 Apr 2009
    Posts:
    7,937
    Likes Received:
    347
    There's enabling competitors and then there's teaming up with one competitor to stick the boot in to another.
     
    Chicken76 likes this.
  13. sandys

    sandys Well-Known Member

    Joined:
    26 Mar 2006
    Posts:
    2,686
    Likes Received:
    42
    But it's multiple die stuck together, weren't Intel bashing that recently :D

    I'd imagine there would be good money in it for them, they are not a charity after all and are in the business to make money.

    Cash rules.
     
  14. IamSoulRider

    IamSoulRider Member

    Joined:
    24 Aug 2016
    Posts:
    57
    Likes Received:
    0
    They aren't enabling their competitors..

    You see AMD is a bit strapped for cash, and couldn't fight every war. For this generation, they have no 45w Mobile part on their roadmap, having aggressively targeted the 15w market. This means they can freely create a custom Intel designed radeon GPU and supply it, as additional revenue from an area of the market they currently wouldn't be exploiting.
     
  15. bawjaws

    bawjaws Well-Known Member

    Joined:
    5 Dec 2010
    Posts:
    2,628
    Likes Received:
    75
    Yeah, and by supplying the GPU element they're also preventing nVidia from filling the gap. So they make some money from supplying a GPU for the Intel part, whilst also minimising the sales lost to nVidia.
     
  16. Chicken76

    Chicken76 Member

    Joined:
    10 Nov 2009
    Posts:
    825
    Likes Received:
    19
    I see your points guys, but why did she have to straight-out lie to us? It's not like they only started this project after she made that statement.
    Don't get me wrong, I am glad they managed to get this deal, but what did the lying accomplish, keep Nvidia in the dark a few more months? Clearly an Intel+AMD product would not be able to stay a secret for long in this industry.
     
  17. bawjaws

    bawjaws Well-Known Member

    Joined:
    5 Dec 2010
    Posts:
    2,628
    Likes Received:
    75
    Well, as SoulRider says, they aren't enabling their competitors (or at least, if they are then it's because this move benefits AMD). Couldn't care less whether Lisa Su said x and then y happened, really - this is a win for AMD.
     
  18. Bindibadgi

    Bindibadgi Tired. Forever tired.

    Joined:
    12 Mar 2001
    Posts:
    36,300
    Likes Received:
    417
    AMD have next to no marketshare in notebook, so it's either sell nothing or sell something. I'm guessing it's an Apple-timed exclusive, with Tier-2 and NUC later

    Uh? She doesn't owe you anything. She answers to shareholders.
     
  19. Chicken76

    Chicken76 Member

    Joined:
    10 Nov 2009
    Posts:
    825
    Likes Received:
    19
    She's the head of a public company and thus not allowed to lie about products and partnerships close to being completed. A 'no comment' would have sufficed.
    Besides, how do you know I don't own AMD stock? :grin:
     
  20. Bindibadgi

    Bindibadgi Tired. Forever tired.

    Joined:
    12 Mar 2001
    Posts:
    36,300
    Likes Received:
    417
    She didn't lie, she was technically correct; the best kind of correct. It's a non competitive product. AMD has nothing in the performance-gaming 35-45W notebook market. This ensures sales it would have otherwise never have got. Thus, as an AMD shareholder, you should be happy they have a new revenue stream.
     
Tags: Add Tags

Share This Page