i think in general a lot of us would have grown up with consoles, for me we had a megadrive and then i had a playstation and a ps2, i started pc gaming in my early 20's (i always played some games on pc before this, but it was my dads pc, and my own console was obviously preferable), i think that unless you had parents who were buy anything for you, most of us weren't in a position to have a gaming pc (and maintain it) until we were earning ourselves, consoles work for younger players. the issue now is that the kids are those with the mass spending money, either their own or their parents, because of broadband they have a much higher presence online (i could never go online with my ps2 despite having internet at home - it just wasn't practical), and they have parents and grandparents buying them games as it's quick easy and they know it'll work on the machine they have. i'm not sure much has changed demographically, just spending power. microsoft, interestingly, have caused a slight shift away from pc gaming, by pushing the xbox and releasing exclusives for it, and releasing games on it before pc etc. they make it clear they expect windows to sell itself and are only interested in getting people on their console, but with steam becoming multiplatform, and the potential (all be it distant) of cloud gaming (meaning less upgrades - and therefore less reason to buy new windows), they have suddenly realised they may have backed themselves into a bit of a corner and are hoping they can get their way out of it. as someone above has said though, i'm certain this pc friendliness will only last until they bring out their next generation of console.