well. cos it's so much more fun to Type out the way it's meant to be played. 'cos you know. gamers have never seen that before. everybody uses hacks to remove those splash screens from their games and they put a sticker over it on the DVD case. </sarcasm> Anyways... people will always buy the card that is the most value for money (except blatant fanboys of course, but those are morons). This changes from being ATI to being NVIDIA back to being ATI again all the time. So who really cares? Just be happy you get to witness graphics evolution. You can be pissed all you want, it doesn't change a thing.