hmm i can give an example of BMW. They make faster engines but with better fuel economy then the engine before that. Infact its a statement they made themselfs. to go even further on the car approach. What if the US gasoline prices sudenly are european prices. (like 1.46 euro for 1 liter unleaded) So for 1 gallon they must pay 7.40 dollar. How fast do you think, will the american people ditch their v8 bullcatchers pickups and buy fuel economic "rice" or european cars? The same is with energy consuming consumer electronics. Over here the electricity bills are rising every year. My bill at the moment is 290 euro a month (that is 391 dollars ) I have a plasma tv and a 24/7 watercooled pc rigg and the usual household stuff like everyone else. So am i wrong to think about some savings that can be made in the energy hardware is using?