The only people devaluing IP's are the publishers with BS day one DLC releases, season passes and pre-order exclusives which fracture the user base from release. Instead of patronising us by telling us what we want or telling us how happy we are with the current generation graphics go and fund some thing which is actually new and interesting. Basic economics: Something is only worth what people are prepared to pay for it. If Batman sells more copies at £15 than £30 it's value is closer to £15. Publishers artificially inflate the retail price to make as much money as possible in the initial launch period before sales drop and I think steam uses the DFS tactics of keeping the price higher than it should be prior to a sale to make the discounts look bigger. Sales are a regular part of the retail industry so why do games publishers and devs cry butt hurt over sales? I've never heard the film industry complaining about retailers selling DVD's for £2?