Why can Simon not be trusted? He's been very honest and kept us in the loop. The fact that some ad formats have returned has nothing to do with him, he wasn't consulted first (I gather from his posts) so saying he's untrustworthy is somewhat a personal attack. He can only tell us what he's been told. If Dennis decide we're having x format ads, then that's what we'll get. As much as Simon is trying to sway marketing decisions, the team that do the ads don't actually have to listen.