The mobile device market is huge. Apple went from struggling company to richer than most small countries just by exploiting that niche. And with technology getting smaller, lighter and more powerful it is only going to expand. In 10 years time the desktop PC as we know it is going to be dead. The only stationary devices will be screens too big to carry around --and they will basically be extensions of mobile devices. This is the future: people carrying smartphones or tablet/laptop hybrids which they simply place on their desk to work with a large screen and full keyboard, and then take with them again afterwards; that automatically connect with the car as they get in so they can continue to use it as they drive, using the dashboard as interface; coming home they place it on the coffee table to control the home theatre or function as game console. There will not be a desktop market, console market and mobile market; devices are converging. There will only be one market, for an OS that has to work in all sorts of different configurations, handling productivity, media/web, social networking and games, depending on how the mobile device is connected to peripherals such as your home theatre, desktop terminal, car, coffee table. Microsoft wants to create the one OS that will work on one device in all these different configurations. Microsoft is basically doing what Apple is doing, and Apple is getting similar flak for iOS-ifying OSX as Microsoft gets for Metro-fying Windows. People just seem unable to see that both are creating an OS not for today's hardware, but next year's. The OS is driving hardware development now, which is how it should be, not the other way around.