I want to congratulate you guys. It's really encouraging to see that you have clearly read the full article, thought about it, and had intelligent questions to ask. As has been shown elsewhere, it's far to easy to skim read it and make pointless, misleading, sarcastic comments. But then, I always knew you lot were special Let me try and answer as many questions as I can, in reverse order: automagsrock: http://www.little-gamers.com/hamham_downloads.php Migishu: any problems had in reading anything are indeed down to the fact that a standard LDR camera (video or still) cannot even pretend to handle the amount of luminance, and so just whites out in desperation. It does take a little getting used to, but worth remembering is that this is LDR content on an HDR screen, so it's having to interpolate brightness. Once we start seeing native HDR content, the artists will exercise more control I'm sure. the crownles: I don't know what plans BrightSide have for going public, but I know there are several private investors involved already. I'm sure they'd be interested to hear from you if you were serious about investing. Firehed: as mentioned, they are planning to do licensing deals with as many major manufacturers as show an interest. Considering this technology is streets ahead of everything else, while allowing the manufacturers to use their existing LCD plants to pump out screens, it's hard to imagine anybody passing up the opportunity. The 48-bit colour stuff is a little vague for now, because certain graphics card makers have certain stuff still under NDA for a little longer, but you will see more info soon enough. But yes - it not only increases the dynamic range black / white, but gives a truckload of additional shades in between. Developers were reluctant to comment, again, because certain things are still under NDA, but my understanding is that for stuff like what we've seen in Lost Coast, one wouldn't need to simulate bloom in software - you would just make the sun really bright, and let the display / our eyes do the rest. Since these displays are maybe a year or more away from being available at vaguely sensible prices, we've got time to figure that one out.