Comparing the cost of PCs to consoles is like comparing apples to oranges. You can only begin to get a slightly meaningful comparison if you are buying a PC 'only' for gaming. Hardly anyone buys a PC only to play games. So it's pointless comparing the costs of a PC to a console that only plays games and has one or two extra (but rather limited) media applications. Look at the value you get with a PC: Life without borders. Forget about playing a blu ray or playing a media extender on a console. On a PC you have the option of getting a blu-ray 'recorder', not just a player. You can hook the PC up to your HDTV and get a Windows remote controller, and use as a true limitless media centre. No worrying about whether the console supports more than one or two media formats, but a PC can potentially support every media format on earth. Record hours of TV externally or via a built-in TV or satellite card. Make DVDs, including blu-rays. Type a Word document or design a website with Sharepoint Designer. You can't make money with a console, but individuals and companies get rich via the use of PCs. Even the console games were designed and created on PC. The point I am making is to show that a PC is a whole lot more value for money than a console. The only way you can have a console being more value for money than a PC is if a particular PC is strictly going to be used for gaming only. Even in that unlikely situation, I would always choose the PC for reasons such as the following: The widest choice of gamepads. Consoles have failed to gain certain sales, in the past, because someone didn't like it's controller. You don't have that issue with a PC. If you don't like a particular style of controller, then you can choose another. Most people are aware of the keyboard and mouse benefits as well. If I want to record some game footage on my consoles, then I usually resort to pointing a camcorder at the screen to get a poor quality video of my gaming session. I then need to connect the camcorder to my PC and transfer the footage. The better option, by far, is to game on the PC in the first place, in true high def. Then record the game, in true high def with FRAPS within the same PC. Then due to the fact that everything is within the realm of the 'life without borders' PC environment, I can do whatever I want with that footage: I can edit it with a movie editor, then email it to a friend or even burn it onto a disc if I want. I can enjoy true HD resolutions of my liking. Not worry about being forced to play an upscaled console version or play a 720p game which may not even be true 1280 x 720, but a cheating 580 x 720. If I really wanted to, I even have the freedom to play certain games on much higher resolutions than 1080p. Framerate benefits: I can choose, for example, to play Race Driver: GRID on the PS3 at 30 frames max per second or on the PC at an even smoother 60 to 100 frames per second. Buy games at up to half the price of the console versions. Jaggies: I can choose to play most games on the consoles with 0xAA, 2xAA or (some games at 4xAA) or I can truly attack jagged objects and smooth them out with 16xQAA. Only with a PC's horsepower. Load times: Nothing compares to a decent PC for lightning fast load times. Game loading (and saving) times on the consoles, especially PS3 are exreeeemely sloowww. Even when you install a PS3 game, it's still slow. On a PC, all games are installed on the hard drive and a PC doesn't suffer from an 'Extreme' lack of RAM like the PS3. Distance draw: Generally, you can see a significant difference in the speed at which a console compared to a decent PC draws graphic objects in the distance. You can go from seeing absolutely no 'distance draw effect' on some PC games to seeing, on the consoles, blatant trees and other objects being added to the screen. No DVD required: Option to play games without putting in DVDs, just press the button and load the game for the ultimate convenience. These are just some of the reasons why I would still prefer PC gaming in a situation where I am only using the PC for gaming and comparing the cost to console gaming. On the question about whether PC gaming is dying: A good article, but PC gaming will never die for as long as people are still using PCs. There will always be a market for games, even with piracy (or the exaggerated piracy figures and the claim that each pirate copy = a loss of a legit sale) One of the main, if not the biggest, factors why console gaming is more popular in the UK, is that there is almost zero advertising of PC games by the publishers. Multiplatform games will be advertised on the TV as an XBOX game or a PS3 game. Then you will see the console being shown at the end of the advert with a price. So 99 percent of the public watching it will think that (apart from the Wii) these AAA gaming experiences are only available on the Xbox and PS3. Even most PC exclusives are never advertised to the general public, such as Crysis. Most people who know about Crysis, found out via word of mouth or 'finding' it on the internet. This is a fact: Ask 100 PS3 gamers if they have heard of Crysis and the vast majority will say no. Or they will ask you if you are talking about the console game 'TimeCrisis'. They are only recently starting to hear about Crysis from the console ads for Crysis 2. On the other hand, ask 100 PC gamers if they have heard of Killzone on the PS3 and most will have seen the recent TV ads. The point is that the servere lack of public awareness about PC gaming and the resuling ignorance is the biggest factor involved with people choosing console over PC. Ask the average consumer who walks out of a high street store after just purchasing a PS3, 'why did you choose the PS3 over PC?'. You will discover that he/she did not even know that he PC was an option for AAA gaming on a TV. Most console-only gamers don't even know that the same games they are playing are available as PC versions. If you tell them, they may say something ignorant like PC games don't have good graphics [because they have only ever seen solitaire type of games on the PC]. Or you can't play it with a controller. Or you can't play it from a couch. The console manufacturers, including Microsoft do not want people aware of the PC AAA gaming option. The only reason that consoles are not selling in Asia is because the consoles there are overpriced for their public. On the other hand, in the US and UK, there is a desperate effort by the loss-making console makers to actively push consoles into every living room and even convert the PC gamers into half console gamers or full console gamers. They lose so much money on the console hardware that it will be unlikely that we will see the next generation of consoles for at least 5 years from now. Some analysts believe the current 'console business model' cannot continue, because the more powerful the consoles become, is the more initial financial losses that will take place. We may even see the mass migration to PC gaming in the future.