I cant comment on how much you paid, but a 27" iMac with an Intel Core i5 3.1GHz with HD 6970M, 4Gb RAM and a 1TB HDD currently retails at £1649.00 Bittech's Gaming Workhorse system (minus the SSD) £815 (maybe a 6950 2gb for an extra £10 - softmod anyone?) Dell 27" IPS £666 Windows 7 64bit HP £60.00 (why Pro?) Logitech webcam <£15 (really?) Cheapy speakers <£20 Decent mouse+keyboard combo £50 Total: £1636 Factor in even a mild overclock and it would tear the iMac a new one. How do you them them Apples?