I've been weighing up the pros and cons of IPS vs VA recently. I've personally evaluated 5 IPS panels now, and all of them have very poor black performance. This got me thinking... what's the big deal with IPS? Viewing angle? Well.. A decent VA panel is not far behind. Gamut? With panels like the Eizo SX3031 you get 97% of Adobe RGB98, so that rules that out as well. In fact, quite a few professional panels use VA, and after my experience with the craptastic Dell 3008FWP yesterday, I'm beginning to understand why. Out of all the "limitations" of non IPS panels what is the one that would most impact you? Just think about this for a minute. Viewing angle? Even my old Dell 2405 could be turned 70 degrees away from me with almost imperceptible shifts, so realistically, is any more needed? When have you ever sat at your computer with the screen angled 70 degrees away from you? Gamut? It's a misconception that IPS means wide gamut. Gamut, or colourspace is a result mainly of the panel illumination, NOT the panel itself. Plenty of high end VA panels exceed the gamut of most IPS panels. So.. you don't even need IPS for that. Pixel response? IPS is generally slower than VA, but as you can find examples of pretty much all panel types with response times of 10ms or less... who really cares apart from people who just game (and they CERTAINLY don't need or even want a IPS panel). Black level? Nope... IPS are the worst of the bunch. What does that leave us with? Errr.. nothing really. After being disappointed with the U2410 for it's inability to calibrate properly in custom colour mode, I ruled that out. The pixel dot pitch of the U2711 is too small considering it's actually hardly any taller than my 16:10 24" panel.. that rules that one out. The completely crap Dell 3008FWP... well.. I can only imagine that Dell measured their viewing angles on a bright signal source because once luminance levels drop below 40cd/m, I've seen better viewing angles on a 10 year old laptop!. Nothing I've seen yet in the IPS sector has even come close to my FWP2405.. so that made me think.. what is it about the 2405 that I'd like to change. A: Size. I want a big panel. B: Gamut. It's too narrow to work on Adobe RGB98 profiles images. C: Lack of harware LUT. That's it. I can get a 30" VA panel. I can get a wide gamut VA panel. So why accept poor black levels? I can get a VA panel with 12bit hardware LUT. No reason. I think I'll give this IPS malarky a miss. I've no idea who would benefit from a panel who's only appreciable advantage is viewing angle, yet have that at the expense of black level. I certainly can't imagine why any professional would want that. I know I don't. Is IPS a marketing ploy? Just the next "must have" thing? I'm beginning to think so. I can see why you'd want one in a iPad... but a desktop monitor? I'm seriously considering another VA panel for my next screen. Thoughts?